The force has both sides. So as these cookies.
Open a pack of new Star Wars OREO cookies to discover your destiny. Will you join the Light Side? Or the Dark Side?
Weeks before the limited edition pack launched, we spread a playful conspiracy theory on Tumblr: that OREO cookies had been hidden throughout the Star Wars films since the beginning.
And to promote this cookie conspiracy, we brought in actor and Star Wars fan Josh Gad to share his thoughts and spread the word. Fans couldn’t get enough of the theory, and it was even confirmed by Luke Skywalker himself, Mark Hamill, which made it official, period.
RESULT
Impression // 112 media placements 979k+ impressions and 95k+ engagements across OREO organic social channels
Press // People, Hypebeast, Food & Wine, and Nerdist. Plus a shout-out from Late Night with Seth Meyers.
