The outdoor category is full of clichés. Trite metaphors on how crossing the finish line, reaching a summit, or witnessing a sunrise represents life’s broader achievements. The irritating culture of “extreme sports.” It’s ripe for trolling.
So, we got a little inspiration from Red Bull's "Cliff Diving" events. And we created our version to launch "Go Wild, Folks" campaign.
Instead of professional cliff divers we gathered any and all folks that are called 'Cliff'. They’re everyday guys that just happened to be called Cliff, or Clifford, or McCliffton, or Heathcliff… Well, you get it!
